CONTACT
WORK
Selected work across media, audience building, production, hosting and brand storytelling, alongside Bobi Media, the creative company Sarah founded.
BOBI MEDIA
Building the team behind the stories.
Founder + CEO
Sarah founded Bobi Media in 2018 and has grown it into a multidisciplinary creative and digital media company working across social, video, podcasts, campaigns and the web.
As Founder and CEO, Sarah leads both the creative and strategic sides of the company, developing concepts, directing productions, shaping campaigns and building the teams that bring them to life.
Bobi has served hundreds of clients across entertainment, publishing, consumer brands, nonprofits, online communities and healthcare, producing thousands of videos and pieces of content along the way.
Bobi’s work often begins before production: identifying the story, positioning or audience insight that shapes what gets made next.
2018
FOUNDED
100s
CLIENTS SERVED
1,000s
VIDEOS + CONTENT ASSETS
SELECTED WORK
Clear+Vivid with Alan Alda
Strategy · Digital Media · Audience Development · Production
Sarah has worked with Clear+Vivid with Alan Alda since its 2018 launch, beginning as the show’s publicist and strategist and helping establish its digital and social presence. Her role spans digital strategy, social publishing, audience development, Patreon and content surrounding Alan’s live appearances.
After production costs, all proceeds go to support The Alda Center for Communicating Science.
Sarah also developed and produces the show’s monthly live Patreon experience, connecting Alan directly with top subscribers while creating an additional recurring revenue stream for the podcast.
BRAND PARTNERSHIPS
Creative partnerships, made with intention.
THE WORST-CASE SCENARIO SURVIVAL HANDBOOK
Creator
Original social video created in partnership with The Worst-Case Scenario Survival Handbook.
MORE BRAND WORK
TALENT SCOUTING · AUDIENCE INSIGHT · PUBLISHING
FROM AUDIENCE TO IP
HANNAH CHAMBERLAIN @SPIRITEDLA
HOW TO BE A BETTER DRINKER
While scouting emerging talent for Andrews McMeel, Sarah discovered Hannah Chamberlain through the traction she was building on TikTok around cocktails and entertaining. Sarah reached out to Hannah, recognized the opportunity to translate her growing digital audience into a book, and helped broker the resulting deal with Andrews McMeel.
FROM THE ARCHIVE
BOOKSTR
Audience Building · Media · Brand Development · Hosting
Sarah joined The Reading Room and built its social audience from roughly 100 followers to more than 2.5 million, creating a community around books, authors and the culture of reading. She was named CEO and co-founder of Bookstr when The Reading Room was transformed into the new company and brand.
She helped transform the business into a content-driven media destination, leading the Bookstr brand transformation, website and product evolution, and changes to the company’s technology.
Bookstr was also where Sarah began hosting on social video, launching her first Facebook Live show and interviewing authors and cultural figures.
2.5M+
SOCIAL AUDIENCE BUILT
CEO + CO-FOUNDER
BOOKSTR
FACEBOOK LIVE
FIRST HOSTING SERIES
PUBLISHERS WEEKLY · AUGUST 25, 2016
The Reading Room, Renamed Bookstr, Debuts New Website
